Melbourne is one of Australia's strongest streetwear cities, and shoppers now have three distinct ways to buy: sneaker-led specialists, large multi-brand retailers, and a growing group of independent Asian label stores. This guide maps all three so you can choose where to shop.
Melbourne's best-known streetwear shops grew out of sneaker culture. Up There on Flinders Lane is an independent store for exclusive streetwear, shoes and accessories that are hard to find domestically. Supply Store is often named among the city's most comprehensive streetwear retailers, and Underrated Store is known for its large sneaker wall. These are the places to go for limited releases and collaborations.
Culture Kings on Russell Street is a two-level store and the brand's biggest, combining the range of its stores across the country. If you want a wide choice of mainstream streetwear in one visit, this is the format for you.
This is the newest layer of the scene. Korean streetwear already has a following in the city through stores such as Acme De La Vie. Now Vietnamese labels are joining in: Underground by ISY opens upstairs at 282 Smith Street, Collingwood.
UBI's founders say shoppers are increasingly open to brands from outside the traditional fashion capitals and want something with a story behind it. Many Australians already find these labels while travelling in Asia. A local store means you can keep buying them after you get home.
Want the newest sneaker drop: go sneaker-led.
Want a big range under one roof: go multi-brand.
Want something few people in Melbourne own: try an independent Asian label store.
Most serious shoppers mix all three.
Where can I buy Asian streetwear in Melbourne?
Underground by ISY on 282 Smith Street, Collingwood stocks independent Vietnamese labels from 31 October 2026, and some Melbourne stores carry Korean streetwear.
What are the best streetwear stores in Melbourne?
Popular options include Up There, Supply Store, Culture Kings and Underrated Store, plus independent label stores like Underground by ISY.
Is there a Vietnamese streetwear store in Melbourne?
Yes. Underground by ISY focuses on independent Vietnamese designers and includes RVB.
Where is the best area for streetwear shopping in Melbourne?
The CBD has the biggest concentration, while Collingwood and Fitzroy suit independent and vintage shopping.
Shop pieces from the RVB collection.
Shop RVB →Sign up for our newsletter