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RVB Lands in Melbourne at Underground by ISY, Collingwood

RVB Lands in Melbourne at Underground by ISY, Collingwood
Updated October 26, 2026

Vietnamese streetwear brand RVB arrives in Melbourne on Saturday 31 October 2026, when Underground by ISY (UBI) opens its first physical space upstairs on Smith Street, Collingwood. For Australians who have only seen RVB on a trip to Vietnam or on Instagram, this is the first chance to try the pieces on locally.

Who is RVB?

RVB is a Vietnamese streetwear brand founded in 2020. Its roots are in hip-hop culture, and its design thinking draws on Japanese philosophy: wabi-sabi (beauty in imperfection), ikigai (a reason for being) and kaizen (steady improvement). That mix of street attitude and quiet craft is what separates RVB from logo-first streetwear.

Why RVB is coming to Melbourne

Melbourne already has a strong streetwear audience, and shoppers here are increasingly looking for labels with a story rather than only global hype brands. UBI's founders say Australian customers have been discovering Vietnamese labels by accident while travelling, then struggling to buy them after they return. Having RVB stock in Australia fixes that.

What is Underground by ISY?

Underground by ISY is a multi-brand platform for independent designers, founded by Julie Nguyen and Lifang Chia. It works with a small number of founder-led brands, builds direct relationships with each one and holds owned stock in Australia. RVB sits alongside LSoul, Liniss, Devotus and Tatichu in the current line-up.

What you can do in store

RVB in Melbourne: the essentials

FAQ

Is RVB available in Melbourne?
Yes. RVB is stocked at Underground by ISY on Smith Street, Collingwood, from 31 October 2026.

What is RVB?
A Vietnamese streetwear brand founded in 2020, shaped by hip-hop culture and Japanese philosophy.

Where is Underground by ISY?
Upstairs on Smith Street in Collingwood, in Melbourne's inner north.

Which other brands does Underground by ISY stock?
LSoul, Liniss, Devotus and Tatichu, all independent labels.

Related reading: RVB in Melbourne: Vietnamese streetwear in Australia, Asian streetwear in Melbourne

Keep reading

Streetwear Melbourne: A Guide to the Scene and Independent Labels Hip-Hop Streetwear in Melbourne: The Culture Behind RVB All articles

Shop pieces from the RVB collection.

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