Streetwear in Melbourne is bigger than sneakers and logo tees. The city has laneways, live music, street art and a crowd that cares about where clothes come from, and that has pushed the scene towards independent labels with a point of view. This guide explains how the scene is laid out and where a Vietnamese label like RVB fits.
The CBD has the biggest concentration of streetwear shops, from sneaker specialists to large multi-brand retailers. Collingwood and Fitzroy suit independent and vintage shopping, where you are more likely to find smaller labels and one-off pieces.
Sneaker-led: shops that grew out of sneaker culture and focus on releases and collaborations.
Big multi-brand: large stores with a wide range of mainstream streetwear under one roof.
Independent labels: founder-led brands, often from Asia, with a story behind each piece.
From 31 October 2026, Underground by ISY (UBI) opens upstairs at 282 Smith Street, Collingwood. UBI is a multi-brand platform for independent designers, founded by Julie Nguyen and Lifang Chia, and it holds its own stock in Australia. RVB, a Vietnamese streetwear brand founded in 2020, sits there alongside LSoul, Liniss, Devotus and Tatichu.
RVB has roots in hip-hop culture, and its design thinking draws on Japanese ideas: wabi-sabi (beauty in imperfection), ikigai (a reason for being) and kaizen (steady improvement). It is streetwear with attitude and a point of view, not logo-first hype.
Start in the CBD if you want range and the newest releases.
Walk Collingwood and Fitzroy for independent and vintage finds.
Try labels you cannot get online locally, then build outfits around one or two standout pieces.
Where is the best area for streetwear in Melbourne?
The CBD has the most shops. Collingwood and Fitzroy are better for independent and vintage shopping.
Where can I buy Vietnamese streetwear in Melbourne?
Underground by ISY, upstairs at 282 Smith Street, Collingwood, stocks RVB and other independent Vietnamese labels from 31 October 2026.
What is RVB?
A Vietnamese streetwear brand founded in 2020, with hip-hop roots and Japanese-influenced design thinking.
Related reading: RVB lands in Melbourne at Underground by ISY, Asian streetwear in Melbourne
Shop pieces from the RVB collection.
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